School News Network (contributed by the School of w88 online casino betting Relations)Recently, the newly compiled 21st Century International Business Series textbook "w88 online casino betting" was officially published by Renmin University of China Press. Among them, two w88 online casino betting cases, the Australian Winery Acquisition Negotiation (2012-2014) led by Luzhou Laojiao Group, and the Australian Open Strategic Cooperation Negotiation (2018-2023), were selected into the textbook.
It is understood that the School of International Relations of the University of International Economics and Business and the Center for Public Diplomacy and International Communications, as a nationally renowned research platform, organized a team to compile the first "w88 online casino betting" textbook in the country. The textbooks are highly systematic and have rich first-line cases, and have achieved the combination of teaching and research and theory to guide practice. w88 online casino betting courses have become one of the top courses of the University of International Business and Economics.
The writing team of "w88 online casino betting" textbooks commented that the two selected cases of Luzhou Laojiao Group demonstrated the negotiation path and success factors of Chinese brands in the process of internationalization. By strengthening brand building, optimizing team and channel management, and flexibly responding to market changes, national brands have been successfully promoted to the international market, enhancing brand value and global popularity, and providing valuable experience and inspiration for the internationalization of Chinese brands.
In recent years, Luzhou Laojiao has always actively served and integrated into the national strategy, firmly took the pace of overseas expansion, and its products have been sold well in many countries. With the continuous advancement of overseas strategies, Luzhou Laojiao has accumulated rich practices and achievements in w88 online casino betting negotiations.
Especially, the hand in hand with top global sports events such as the Australian Open has attracted much attention. In 2018, Luzhou Laojiao and the Australian Open reached a strategic cooperation for the first time, becoming the highest-level Chinese partner of the Australian Open. On this top event platform with over 900 million families around the world, the "Guojiao 1573" brand was fully exposed and spread, making China's strong-scented wine a dazzling "Chinese element".
In addition, Luzhou Laojiao Group is also actively integrating into the global mainstream wine consumption market. As early as 2013, it entered the wine industry by acquiring the winery of Sheila Valley Winery, a famous winery in Australia, and opened the road of w88 online casino betting cooperation. After the acquisition of Sheila Valley, the company further established a professional operating organization for imported wine, which triggered the "Sila Valley phenomenon" in the Chinese market.
Signing contracts with Australian Open and acquiring Xila Valley and other overseas markets is a major practice of the internationalization of Luzhou Laojiao. In this process, the company successfully responded to the challenges of brand internationalization such as external cognition, market competition, international compliance, cultural differences, and trade barriers, and enhanced the brand's international reputation and influence. The two major cases have the w88 online casino betting ideas and marketing characteristics of typical Chinese brands. They were selected as the "w88 online casino betting" textbook of the University of International Business and Economics. They are a successful example of Luzhou Laojiao's active exploration and promotion of school-enterprise cooperation, and are also a vivid practice of the platform for deepening exchanges and cooperation between enterprises and universities.
