Youth role model| w88: Don’t be afraid of trial and error, explore bravely

[Editor's Note] Time quietly goes away when the lights are coming, and another graduation season is coming. The sunshine and rain in Huiyuan nourish the growing birds. Now they are full of wings and are about to spread their wings to fly to a wider sky.The special topic of "Exclusive Interview with Outstanding Graduates in 2019" will share with you the growth stories of graduates.

w88: Not afraid of trial and error,BraveExplore

Reporter Lu Shuning

Li Wei, Foreign Languages ​​w882013Class Korean major.2016yearStudy off in January and co-founded Light Class with alumni. It has well-known online education products such as Aurora Words and Pandora English, and has accumulated millions of users. Currently, the company has more than 200 full-time employees and more than 5,000 part-time employees, with monthly revenue of RMB 40 million and profitable. In March 2017, the company received 33 million Series A financing for Jingwei China and Tencent Double Hundred Plan.

w88, who is calm and orderly in his conversation, has a unique edge that has been polished and tempered. Looking for market direction while exploring and building a brand image with down-to-earth innovation, w88 and their Light Class are on the road to their own pioneering future.

Entrepreneurship is w88's long-term ideal. After entering university, he made many entrepreneurial attempts, such as agenting campus food takeaway ordering business through WeChat public platform, and cooperating with off-campus studios to issue postcards for promotion, and obtainingA warm response with "screen sweeping" style. By this opportunity, Li Wei and our w88 alumni and current CEO of Light ClassXiao Yiqun met, and they were like-minded, and gradually established a stable entrepreneurial partnership in creative sharing and project cooperation. An alumni investment made Li Wei, who had tasted the sweetness and gained confidence, successfully convinced his parents and resolutely embark on the road of taking a break from w88 to start a business.

The road to entrepreneurship will never be smooth. From initially focusing on expanding the number of users to trying every possible way to generate revenue and profit, to later stabilizing the team and striving to expand the scale, the development stages are different and the difficulties are different."Seven days a week, from 10 am to 2 am every year, all year round." Entrepreneurship outside the campus means heavy responsibilities and pressure on your shoulders, and an unknown journey without insurance ropes, which means you cannot stay and can only move forward. "Survival is more important for startups." After discovering that users in the field of online English education are relatively willing to pay, Li Wei and his team quickly adjusted their direction, grasped the WeChat dividend in a timely manner, and gained a foothold where they could breathe by maximizing user forwarding.

Talking about the current entrepreneurial environment, Li Wei believes that the policy of entrepreneurship and school leave provides convenience for college students to start a business, allowing him to temporarily get rid of his academic burden and devote himself to the hard work in the early stages of entrepreneurship without distraction. Now he can graduate before reaching the highest academic year. For his younger classmates who are interested in starting a business, he also put forward some suggestions based on his own experience."Financial and law can be learned as well as possible." Contract signing, salary payment, tax payment... Everything is tested in every detail, and the ability and quality of managers are tested everywhere. Especially in core positions involving trust issues, professional knowledge and experience are particularly valuable.

"The things you do really touched some people, influenced some people, and made some people gain gains. At that time, you will feel very fulfilled. Create something from scratch and be liked by people, and you will feel that it is worth doing this." In response to the current excessive commercialization problem in the online education market, w88 said that "responsible for the learning effect of users" is the foundation of development. At present, the Aurora Word team with millions of users will continue to pay attention to product experience and content quality optimization, and "speak with learning effects."

Advancing innovation, in-depth exploration, and down-to-earth responsibility, w88 and the Light Class team will continue to break through the waves and drive towards new glory in the entrepreneurial and business maritime in the mobile Internet era.